RD³ is the design practice of Richard Moody, a creative with over a decade of experience making websites, improving sales and crafting brands with feeling.
About Richard and RD³
RD³ is a dynamic digital practice offering branding, ecommerce and digital design, creating real results for real people and businesses. It’s the next evolution of Richard Moody’s design process, and is built on over a decade of experience working with clients in a broad range of industries, in the UK, and across the globe.
Since starting his work in creative agencies and specialising in ecommerce across the UK, Richard left employment to build his own freelance practice, one that provided him the freedom to pursue Brazilian Jiu Jitsu as he explored the world.
RD³ is now the culmination of that broad range of creative work, and the unique experiences along the way, and is the perfect design partner for ambitious businesses looking to raise their brand, digital, and online presence to the next level.
Since starting his work in creative agencies and specialising in ecommerce across the UK, Richard left employment to build his own freelance practice, one that provided him the freedom to pursue Brazilian Jiu Jitsu as he explored the world.
RD³ is now the culmination of that broad range of creative work, and the unique experiences along the way, and is the perfect design partner for ambitious businesses looking to raise their brand, digital, and online presence to the next level.
All services
Visual identity
Brand Direction
Brand Strategy
Art Direction
Brand Guidelines
Brand Promotion
Marketing Creative
Paid Social Adverts
Website Design
User Experience Design
Brand Direction
Brand Strategy
Art Direction
Brand Guidelines
Brand Promotion
Marketing Creative
Paid Social Adverts
Website Design
User Experience Design
Landing Pages
ecommerce design
conversion rate optimisation
shopify website creation
shopify development (Liquid)
email marketing
abandoned cart retarget
Website development
webflow site build
webflow site management
ecommerce design
conversion rate optimisation
shopify website creation
shopify development (Liquid)
email marketing
abandoned cart retarget
Website development
webflow site build
webflow site management
Analogue Concepts
Analogue Concepts is design crafted around people, and it’s the core of the RD³ design process.
Every year, data shows that people increasingly favour digital options over traditional ones. Whether it’s online stores gaining more sales or social media marketing having a greater impact than legacy advertising, the world is moving online. With businesses relying heavily on digital interactions, optimising these channels is crucial.
Metrics like reach, conversions, bounce rates, and click-throughs are vital for understanding audience interaction. Analysing these metrics and applying insights is essential to improve your brand's performance.
However, relying solely on these numbers as the only yardstick for success can create a disconnect between your business vision and the direction it’s heading. When changes are made purely to improve data points, as the only focus, the bigger picture can be lost, as behind every data point are real people engaging with your business.
RD³ is about integrating the analogue and the digital elements to achieve results aligned with your business goals. The process starts with understanding your direction, and the people you reach, crafting designs that communicate your values and connect with your audience. The data from your marketing and current conversions is then used to refine this process, balancing messaging with these important metrics.
The result? An impactful brand and digital design that truly connects with your audience, and online stores that convey who you are, while converting visitors into customers.
Metrics like reach, conversions, bounce rates, and click-throughs are vital for understanding audience interaction. Analysing these metrics and applying insights is essential to improve your brand's performance.
However, relying solely on these numbers as the only yardstick for success can create a disconnect between your business vision and the direction it’s heading. When changes are made purely to improve data points, as the only focus, the bigger picture can be lost, as behind every data point are real people engaging with your business.
RD³ is about integrating the analogue and the digital elements to achieve results aligned with your business goals. The process starts with understanding your direction, and the people you reach, crafting designs that communicate your values and connect with your audience. The data from your marketing and current conversions is then used to refine this process, balancing messaging with these important metrics.
The result? An impactful brand and digital design that truly connects with your audience, and online stores that convey who you are, while converting visitors into customers.
“From the beginning Rich was really invested in creating the perfect website for my clothing line, ensuring everything felt right and matched to my already existing brand. I couldn’t be more pleased with the finished result and the customer feedback has been great. Having a professional website with a simplistic clean look to give everything that luxurious feel has definitely benefited the company! I’d highly recommend Rich to anyone who wants to evolve their brand.”
anto sharp
sharp clothing
“Rich was exceptional in transforming my vision for my raw dog food shop's website into reality. His innovative ideas and impeccable organization made the entire process seamless. I highly recommend him to anyone seeking to bring their creative concepts to life.”
Steve Melim
Raw Dogs Dorset
“We had the pleasure of working with Rich on our website design, and I couldn’t be happier with the results. From the very beginning, Rich demonstrated an impressive understanding of our vision and brought it to life with creativity and precision. His attention to detail and commitment to delivering a user-friendly, visually appealing site exceeded our expectations. Rich’s professionalism, timely communication, and dedication to our project made the entire process smooth and enjoyable. I would highly recommend Richard Moody to anyone looking for a talented and reliable web designer who truly cares about his clients’ success.”
Michael Horne
Swoop Recruitment
“Richard worked with us to deliver designs for our main website and for our online shop. He brought a fresh and visually interesting approach to both projects whilst working within our strict requirements. These engaging designs have undoubtedly been a key reason for the success we have enjoyed online.”
Nik Wyness MCIM
Head of Marketing, Tank Museum
“High attention to detail, great design skills and an in depth knowledge of how to make websites not only look good, but function perfectly. Whether it is a re-design of a website or to make one from scratch, Richard is the man. ”