An award winning Shopify ecommerce store made as a result of The Tank Museum having to close their doors to visitors temporarily.
web design
Shopify Store design
user experience
conversion rate optimisation
Shopify Store design
user experience
conversion rate optimisation
The Tank Museum
During the pandemic, Tank Museum had to close it's doors to the public, and as a result of not being able to sell tickets, they set about revitalising and promoting their online store. Richard worked alongside Tank Museum and JD Ecommerce to design an online offering which was structured with user experience considerations that could handle a huge array of items, and allow a wide audience to find what they wanted quickly. The results were incredible, with the interest and conversion of the store helping The Tank Museum to navigate and operate until they could once again open their doors to the public.
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transaction Increased
Transactions increased by 329% in 2020 Black Friday Weekend Compared to 2019*
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Revenue increased
Revenue increased by 1483%†
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0
conversion rate
Conversion rate increased by 34%†
*Transaction data increased compares 2019 Black Friday transactions (previous store active) with same data in the year 2020 (after new site launch)
†Data compares from 01/01/2021 to 21/01/2021 Vs. 01/01/2020 to 21/01/2020. Which compares previous store usage with new Shopify store
†Data compares from 01/01/2021 to 21/01/2021 Vs. 01/01/2020 to 21/01/2020. Which compares previous store usage with new Shopify store
a clear aim
The site’s military-inspired colour palette of deep greens and neutrals, paired with high-resolution images of tanks and related merchandise, immediately immerses visitors in the world of military history and tank enthusiasts. By integrating historical imagery and detailed product descriptions, the branding not only appeals to history buffs and collectors but also fosters a sense of authenticity and passion for preserving military heritage.
The user-friendly design and clear calls to action enhance the shopping experience, encouraging visitors to explore and make purchases easily. The clean and structured layout, combined with bold, utilitarian fonts, reinforces a sense of professionalism and authority, aligning with the museum's reputation.
The user-friendly design and clear calls to action enhance the shopping experience, encouraging visitors to explore and make purchases easily. The clean and structured layout, combined with bold, utilitarian fonts, reinforces a sense of professionalism and authority, aligning with the museum's reputation.
“Richard worked with us to deliver designs for our main website and for our online shop. He brought a fresh and visually interesting approach to both projects whilst working within our strict requirements. These engaging designs have undoubtedly been a key reason for the success we have enjoyed online.”
Nik Wyness MCIM
Head of Marketing, Tank Museum
